Friday, September 03, 2004

Advertising (like Nike, they have good shoes)

And now to talk about one thing we all hate for 2 reasons. 1. It is really annoying. and 2. IT WORKS. Who hasn't found themselves singing a commercial song, or describing a commercial to friend, or saying "Let's get this so we can do (this) just like on the commercial." But the one thing i cant figure out is why there are so many bad commercials and ones that just don't make sence. As my doesnt make sence commercials, I will use the example of "The Little Blue Cow" commercials during the Olympics. I realize you surfers from the States (yes there are surfers from the states on my site) and anywhere will not understand this description of the commercials because you have probably never seen them, so I have included a handy feature called 3 stars, just skip ahead untill you see *** again. Ok hello Canadians (Canadiens for the French), eh. So what we have learned from the little blue cow, eh. Well first, it doesn't matter that the cow is female, she can compete (and beat) males and females, eh. Well thats about all we learn but isnt it weird that the cow can have a huge bell around her neck and still win at the 110 meter hurdles, eh. Amazing, eh. And then there is the obvious question, the name, eh. The Little Blue Cow, odd, because the cow is not blue, but accually a nice shade of WHITE, eh. *** Welcome back world, that was an example of how commercials apparently don't have to make sence. Now we address the question of good commercials/bad commercials. Why do some companies (Nike or Budweiser) have good commercials, while others (Dairy Queen or Tim Hortons) couldn't make two good commercials if their companies depended on it. Now naturally you'ld think, well money, Nike has millions more than Dairy Queen. So, it doesn't take a million dollars to figure out that excessive screaming or guys making funny noices and moving blizzard around arn't good material. Now that I've criticized the bad commercials, I'll take a moment to tell you about a good commercial. This commercial is The best Tim Hortons commercial ever (I think so anyway), o wait, I guess some of the older roll up the rim to win ones wern't too bad. Well anyway, rather than the usually 'Our product is the best thing ever and anyone will do anything to get it' or the 'Just get annoying after you have seen it twice because of annoying dialog or noices' TH decided to change there style and make a good commercial. Ok, you may have seen this commercial and if you have it will help. Well there is this guy and he like shaves and puts on a shirt and there is a grasshopper and then a sprinkler and stuff. Then the song Patio Lanterns quietly starts to play only long enough to recognize the song and give it a nice affect. Finally the guy turns on his ice capp covered christmas lights as a car drives in. Overall a great commercial, no annoying (or loud) noices, it makes sence, and you don't get sick of it. I think thats all for now, but I'd like to thank Nike and Budweiser for always making such good commercials.
-Ian

3 Comments:

At 12:55 AM , Blogger Queenie said...

Oh, god how I love Tim Hortons.
Sigh.

Q

 
At 10:49 PM , Blogger Ian said...

I guess I wasnt really thinking while i dissed Tim Hortons commercials. Some of them arnt too bad. i belive i should replace TH with mazda and the other one i thought of but forgot. Ya, i hate the stupid zoom zoom kid.
-Ian

 
At 11:32 PM , Blogger Ian said...

I figured out the other commercials i hate, the minigo ones,
-Ian

 

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