Thursday, November 25, 2004

New thing?

WOW. well anyway to start at the beginning. I figure that i should try to do something that is unique to the web log. but not really. Mostly im just giving my log a purpose. If you notice i usually say something about SNL on Sunday. that is kinda my thing. but then i think, why not post about like say the apprentise or something. So now i will talk about the episode of the apprentise that i have been watching and still am watching. I would like to start out saying that i think the apprentise would be more entertaining and less "reality" show-esk if they showed more of the project, and less of the boardroom which is the whole "reality" part of it. but the boardroom thing is cool too. Maybe a hour and 30 min show. hmmm. Now I am going to try to go through the show conologically and remember all the things i wanted to comment on. they are given the project: design a bottle and marketing campain for the new pepsi edge. After trump gave the teams there projects, the 2 teams got into there vans and headed over to pepsico. It shows a camera shot of both girls on Mosaic brushing there hair. i found this humerous. Ok so now they show up at pepsico and start designing there bottle and marketing campain.
MOSAIC: Starts out with stacy saying how diet pepsi is good because it is low in calaries, pepsi is good because it tastes better. So they develop this joining the 2 worlds campaign. they bottle is sorta like the pepsi bottles now but on the top and bottom are large hemisphers, with a label with map of the world on it. which is better than an idea for a design of a bottle that was a sphere, bad bad idea. And they had an under the cap contest in which you collect countries and after you have the entire continent you win a trip there. -Andy's funny line "And Antartica is an instant winner!. All the time they are brainstrming and stuff they do a thing about how much pepsi Andy is drinking. can you blame him, I would be drenching myself. And also when the pepsi designers were designing the bottle or whatever andy (the PM (project manager)) thought they were working a little slow so he gave them $100 "bonuses" hoping to get them to work faster. then at like 21:00 when they ordered pizza, he put it in the hallway because he wanted to make the deadline before they all ate. He even made a light hearted comment along the lines of we can hold off on the eating, after all some of us are $100 dollars richer. right about then im thinking AXE.
Apex: They had an entirely different approach to the brainstorming. while mosaic seemed to be writing a bunch of stuff on the whiteboard and working with that, they jump over to apex and they are sitting around talking and instantly you are like, they are not working very hard. But they were getting some good ideas. Some ideas, not so good, like the first televised one, Ivana's idea of an oscar shaped bottle. yes a pepsi bottle shaped like an academy award. Lucky Kelly (PM) didnt let it fly. After that they came up with there final idea. A bottle in the shape of the vertical word EDGE, with a hole through the D. a cool idea. then they were talking about how what they could do with the hole, like put movie tickets in it or something. -Ivana's disterbing comment (when discussing what to put in the hole for promotional purposes) "pieces of boobs" (no lie). so after the ackward silence (maybe added by the camera effects) they got back to designing. After they deside on the bottle and the dude puts it on the computer, they go and see the machine that makes it (the form i beleive). It is like a block of yellow stuff that is being slowly ground down by a metal thing. the whole process of making a bottle apparently takes like 13 hours (that is for the first one, the ones after that are probably less cuz they have a form). So apex is done so they take off saying, "we are done so quick it seems like we are forgetting something."
Presentations:
APEX: so apex is up first, they open the sliding door expecting a little conference room that they usually end up in, but no, a large room with like 100 people in it. they are all looking shocked and it is great. Ivanna makes a comment like 'it was like walking in the colosium as a gladiator'. So they walk to the front and the main dude is like "if your ready we will close the blinds and get started. now the camera affects take over. The ominous music plays and the blinds at the back of the room slowly start to lower. then they get to bottom and what im sure was like a 1 or 2 sec quite pause is carried on for like 6 or 7 by using different camera shots, then the presentation starts. they outline their bottle and how the hole can be used as a promotional thing.
Mosaic: they walk in with the same suprised look on there face and they are carrying all their posters and stuff. So they start their presentation without any camera dramatizing. andy starts out talking about how edge is joining the diet and regulare (those are his words) worlds, yada yada. I really dont like his speaking voice. It is like a yelling or something. i just dont like how it comes accross, its like he is trying to hard or something. Then stacy starts talking about the contest and she is totally blowing it. She cant get the write words and studdering if you will. i think someone was a little nervous. i cant accually remember what jen had to say but their presentation ends and they leave the room. then the head pepsi marketing guy gets up in from of the room of marketing people and askes for opinions. this is where it turns into a mosaic bashing match. first (televised) comment, "I dont remember geography being cool". other beefs [beeves?], the fact you cant see inside the mosaic bottle, its is entirly covered in label. So in the end he pick apex, no huge suprise. but i do find it funny when he is talking to DT and saying the good things about the 2 teams. It must be hard make them sound almost equal when you alread know who wins and they arent very close.
Reward:So apex wins there reward -DT 'Because of the speed in which you finished your task, your reward should have something to do with speed'. They hop into trumps helicoptor and take off. where are they going? a racetrack (and no not a horse track as i originally thouhgt) but a car (or i guess truck) race track. and what are they doing there you ask? well they are driving around the track in lamborghini gallardo[e]s. LAMBOR-FREAKIN-GINI[E]S. So cool. now do you understand the WOW at the beginning of the post?
Boardroom: So anyway back to the boardroom. they all go in there and (o ya i skiped all the "stratigizing" and scheming parts) start talking. Trump asks andy questions like, who is the smartest, who is the most creative and stuff. Andy, "jen is". so it is basically a stacy bashing party. they leave whats his name and whats her name together say a bad thing about each person so it all seems equal. meanwhile the three of them are all pacing around outside the boardroom. back in they come and trump askes Jen why she always seems to be skimming the bottom and how the project managers always defend her. (DT is suspicious of Jen) she says something and andy pipes up that he is defendign her and then stacy takes off and is like quietly yelling and jen is trying to keep up and everyone else is basically sitting there, andy occationally trys to get a word in. then it sorta breaks up and Trump makes a comment about how as a high school debate team member andy is getting owned (pwned for all you "nerds" out there). They they talk a bit more about whatever. -Trumps oppinion on losing "Losing is a bitch". then again the agruement starts up again with stacy dominating, jen trying to hold her ground and andy not really getting anything but the first couple words of a sentence in. DT stops the arguement, says andy you are getting beat by stacy "you're fired". girls leave, and just as the elevetor doors are closing, they start talking about andy and the crappy things he did, it sounded like it was getting heated, poor elevator man, stand in a box all day then hear to girls arguing and/or b.., ah complaining. so andy thanks trump for the oppertunity then leaves. DT turns to his people and says that he was prob gonna fire stacy but the way she was going crazy defending herself changed his mind. -trump's closing line "I've always said women are stronger, this proves it".
Ian's Opinion as soon i saw the "bonuses" for the designers i thought there was a good chance that would hurt andy. also mosaic seemed to have a more thought out and better planned proposel. after the presentations i did agree, pepsi using geography to sell a product, not really that hot. you need crazy people and wild things (and apparently screaming on commercials). So i totally agree that apex shoulda won. and the reward, the sweetest one yet. who should be fired. like i said my first thought was andy, then in the presentation stacy's preformance was terrible so i thought she might be slightly in trouble. once in the board room, you could really tell that andy wanted stacy fired, it seemed like he was ganging up on her. so naturally im like, dont fire her she is being framed. jen, Ivana and the rest of apex dont really seem to like her (i forgot to mention this but jen was sent to mosaic by apex because of the difference in numbers and apex was glad to be rid of her and Jen was glad to be away from them so it was a win win (and double win for apex because they won) and i see that she was a little slow on seeing the wheel thing last week, but then i wasnt exactly sure what was going on til i say one. so over all im not sure shes that bad so i thinking that she was propably safe, especially since andy was pointing fingers at stacy. andy. the "bonuses" thing seemed odd and bad, and how we was basically saying 'fire stacy' i figured there was a good chance we was gone. and it turned out that it was him. well that basically wraps up the commentary on the apprentise for this week. I will post for you all later,
Ian

1 Comments:

At 10:33 AM , Blogger Jeanine said...

Okay, I started to read your posts.... then I scrolled down... and decided that as good as they are, I think I'm going to break it up into chunks and read it over a longer period of time. Not that it's a bad thing. My word count is probably pitiful compared to yours!!

 

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